How forward-thinking accounting firms are building a sustainable future

September 3, 2026
Kate Groom

A guest blog by Kate Groom, Director of Franchise Accounting & Tax

Having managed an accounting firm for many years, I’ve seen firsthand how missing paperwork and unmanaged expenses can quietly impact both business owners and our own team.

Small friction points naturally build up over time. It often begins with missing receipts, last-minute tax preparation, or a bookkeeper spending valuable hours piecing together unclear transactions. In many cases, business owners share company credit cards without clear controls or avoid delegating cards altogether, which creates extra administrative weight for everyone involved.

It can be tempting to accept these challenges as an inevitable part of doing business. However, we realised there is a much clearer path forward. By addressing these administrative hurdles proactively, we can help our clients implement smoother systems that save time and foster better collaboration.

Uncovering hidden efficiency gains

When we look at the time spent on administrative "chasing" versus high-value work (such as reconciling missing receipts or clarifying unexplained software charges), it’s clear this friction creates unnecessary hurdles for everyone.

Regardless of the billing model, this administrative overhead is a significant hidden cost. It consumes capacity that would be better spent on strategic advice. By addressing these inefficiencies head-on, we can recapture that time and focus on delivering greater value to our clients.

In our experience, most clients want to stay organised; they are simply focused on managing staff, growing their operations, and running day-to-day business. By taking the time to demonstrate modern expense management tools, we can show them how much easier and more cost-effective financial administration can be.

Instead of accepting these inefficiencies as an unavoidable part of client management, we see them as an opportunity to build a stronger partnership.

At Franchise Accounting & Tax, we decided to take a proactive approach. Rather than managing around inefficient habits, we started demonstrating best practices and guiding our clients toward simpler, modern tools.

Practical steps toward better workflow

We began by identifying recurring patterns in missing paperwork, engaging clients in constructive discussions about their operational pain points, and introducing effective solutions. For instance, when a client experienced high monthly credit card balances without clear visibility, we explained the benefits of structured expense controls. He transitioned to digital spending management with Weel, gaining real-time oversight and smoother cash flow. Another client faced a high volume of transactions and found manual receipt upload difficult; by adopting digital cards with automated categorisation rules, his team could make necessary purchases while maintaining seamless compliance and record-keeping.

This transition allowed us to look deeper into the client’s day-to-day operations and understand why administrative bottlenecks happen. Business owners appreciate organised records and clarity. By positioning ourselves as key advisory partners in their business systems, we deliver lasting value rather than simply processing past transactions.

Naturally, this involves a practical shift in mindset: moving from reacting to workflow challenges to actively designing solutions that help our clients succeed.

Empowering the next generation of talent

This evolution also offers fantastic benefits for professional development across our industry.

The professionals working in bookkeeping and accounting today bring remarkable talent and tech-savviness. For example, one of our team members joined us with a Bachelor of Accounting Technology; he is eager to build an engaging advisory career in a rapidly transforming landscape.

In the coming years, our goal is to ensure that the work our team does remains meaningful and challenging. We want to clear the path for them to focus on complex problem-solving and strategic judgement, rather than repetitive administrative tasks.

Investing in modern technology, automation, and client education is about fostering team growth. By shifting away from manual data entry, our staff can step into higher-value analytical roles, boosting capacity and overall job satisfaction.

Building stronger client partnerships

It is natural for service providers to focus on client comfort and avoid friction. However, open conversations about workflow improvement are essential for healthy, long-term business relationships.

When we spend time managing manual work, we miss out on opportunities to deliver strategic business advice. Clients truly benefit when we share insights on profitability, cost control, and financial operations.

Advisors who are willing to lead these advisory discussions often find that clients respond with great enthusiasm. Business owners appreciate guidance on operational efficiency and welcome trusted expert recommendations.

Embracing the opportunity

Today’s business owners actively explore how new tools and technology can improve their operations. As client needs evolve, accountants have a wonderful opportunity to guide them through this transformation.

By demonstrating modern solutions early on, we reinforce our role as essential partners in their long-term growth and success.

The future belongs to firms that embrace innovation and prioritise true client advisory. Helping businesses operate more efficiently is an exciting part of the modern accounting profession, and there has never been a better time to start the conversation.

About the author

Kate Groom is a director of Franchise Accounting & Tax, a Sydney-based firm specialising in accounting, tax, and advisory for franchise business owners across Australia.

Find out more at franchiseaccountingandtax.com.au

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